The Spring Festival o2o survey the whole industry is in a semi paralyzed state 拜托了老师哪一集h

Spring Festival O2O survey: the whole industry is in a semi paralyzed state, the rise of O2O after the first spring festival, there are expectations and helpless. Beijing Chinese commercial news reporters during the Spring Festival survey of several different levels of cities found, takeaway become the highest popularity of O2O business. However, in order to solve the consumer pain point of responsibility, O2O itself highlights the "Spring Festival pain point", almost all the industry in the Spring Festival period is in a semi paralyzed state. However, in the big platform has not tentacles down to the lower market reality, local entrepreneurship O2O project began to sprout. Food takeaway: during the highest penetration of the Beijing Daily reporter in the Spring Festival are at different levels of development, the city found that experience, in addition to Beijing, the birthplace of Shanghai O2O has been penetrated takeaway O2O, Zhengzhou, Qingdao and other big city and more three or four line city was also sold outside the platform cover. Among them, public comment, hungry, the U.S. group takeaway, Baidu takeaway, word of mouth network is the most widely opened takeaway O2O platform. Said in a Zhengzhou architectural design firm Miss Wang, last year was the most active takeaway platform for a year, "vigorously promote the preferential subsidies, they do not know what time to start, at noon in the unit when eating the first thought is one by one in the selection of dishes, takeaway platform than the price order". Beijing Daily reporter saw in the immediate vicinity of the Zhengzhou county city – Xinzheng City, in the city and the junction of Zhengzhou City Long Town, because of the university campus, the takeaway platform has been completed in. There are restaurants responsible person said, usually online ordering mainly in the vicinity of the University students. A takeaway platform shows that there are more than 800 monthly sales of restaurants. In addition to these big cities, including Shaanxi, Tongchuan, Shandong, Linyi and other places, takeaway is also the most active O2O business. Beijing Daily reporter in the major platform experience found, in addition to takeaway service, the platform has begun to promote flower delivery and other services. Beijing Daily reporter statistics, travel, online takeaway, buy movie tickets (expected), flowers, cake is the use of up to the consumer business, as for massage, housekeeping, supermarket distribution business, the three or four line of the city basically has not yet opened, consumers are less heard. Holiday disease: Although the first-line market also worry the platform with "the battle to the Spring Festival" attitude, but the Beijing Daily reporter found that experience, even first-tier cities during the Spring Festival, the O2O service is not satisfactory. Beijing Daily reporter in the new year’s Eve at 21:30 in Beijing, the use of a taxi software that Uber money can not hit the car, fast drops rate added to 3.3 times. Takeaway platform is facing collective "half closed" during the spring festival". In addition to providing normal service chain brands, a large number of businesses show pause service, no pause service is also a high delivery fee disguised shutdown. Beijing Daily reporter saw a small shop selling wonton the delivery fee referred directly to 246 yuan, and to solve the "illness" pain point of delivery O2O closed almost across the board during the spring festival. Due to platform attributes, business breaks and labor shortage are the biggest worries of O2O services in the first tier market. There are special car drivers said, many drivers Spring Festival back home for the new year, most of the stay is Beijing Yang

春节O2O调查:全行业处于半瘫痪状态   O2O兴起后的首个春节有期待也有无奈。北京商报记者在春节期间调查多个不同级别的城市发现,外卖成为普及率最高的O2O业务。不过,以解决消费痛点为己任的O2O自身也凸显“春节痛点”,几乎全行业在春节期间都处于半瘫痪状态。不过,在大平台还未将触角伸到低级市场的现实之下,当地创业O2O项目开始萌芽。   食为天:外卖普及率最高   北京商报记者春节期间分别在不同发展水平的城市体验发现,除了北京、上海这样的O2O发源地早已被外卖O2O打穿外,郑州、青岛等大城市以及更多三四线城市也被外卖平台覆盖。其中,大众点评、饿了么、美团外卖、百度外卖、口碑网等是开通服务最广的外卖O2O平台。在郑州某建筑设计事务所工作的王小姐表示,去年是外卖平台最活跃的一年,“在补贴优惠的大力推广下,自己不知道什么时候开始,中午在单位用餐时最先想到的是挨个在外卖平台选菜品、比价格下单”。   北京商报记者在紧邻郑州的县级市――新郑市看到,在该市与郑州市交界处龙湖镇,由于多所大学校区的存在,各大外卖平台已经完成入驻。有餐馆负责人表示,平时网上订餐的主要是附近大学的在校生。某外卖平台显示,有餐馆月销售量超过800单。   除了这些大城市,包括陕西铜川、山东临沂等地,外卖也是最活跃的O2O业务。北京商报记者在各大平台体验发现,除了外卖服务外,平台已经开始推广鲜花配送等业务。   北京商报记者统计数据显示,外卖、出行、在线购买(预计)电影票、鲜花、蛋糕等是消费者使用最多的业务,至于上门按摩、家政、超市配送等业务,三四线城市基本都尚未开通,消费者也较少听说。   假期病:一线市场也烦恼   虽然各大平台都抱着“决战到春节”的态度,但北京商报记者体验发现,即便是一线城市,O2O春节期间服务也不尽如人意。   北京商报记者于除夕夜21时30分在北京工体使用打车软件发现,Uber有钱也打不到车,滴滴快车费率加到3.3倍。外卖平台春节期间则面临集体“半打烊”。除了连锁品牌提供正常服务外,大量商家显示暂停服务,没暂停服务的也以高起送费变相停业。北京商报记者看到,某售卖馄饨的小馆起送费直接提到了246元,而以解决“急病”痛点的送药O2O春节期间几乎全线停业。   由于平台属性,商家休息和用工荒是一线市场O2O服务最大的烦恼。有专车司机表示,很多司机春节都回老家过年了,留下来的大多是北京司机,“节前公司发了通知,请愿意春节拉活的司机报名,不过并没有奖励机制,(司机收入)政策和平时一样”。有外卖平台负责人表示,平台会保留自建物流团队提供服务,但不会要求商家和第三方配送员正常服务,“毕竟春节期间大家都要过年,市场也没有那么大的消费需求。”   春节期间,刚需O2O平台同样面临烦恼。北京商报记者体验58到家、云家政等O2O平台发现,即便是各项服务均有所涨价,消费者也是“一单难求”。北京商报记者初一晚上登录河狸家App查了六位美甲师的档期,其中只有一位初二以后时间都可以预约,其他美甲师都要初五或初六以后才开工。   追概念:三四线市场已萌芽   虽然多数三四线城市的商家和消费者向北京商报记者表示未听过O2O,但已有当地创业项目瞄准了正热的O2O领域。不过,O2O创业项目在当地发展并不容易,市场开发难度远大于一二线市场。   北京商报记者在郑州调查发现,包括京东到家等大量主流到家平台均未在郑州开展业务,不过,菜便利、美道家等一大批当地互联网创业项目已经开始提供生鲜配送等类似服务。陕西铜川当地一个主流微信公号服务平台“铜小薇”显示,该平台可提供生活超市、特产、快餐、旅游以及找工作、家政、订票等生活服务,不过,外卖服务仅有1家餐馆和1家海鲜馆,而且需要提前一天电话预订,微信平台也只提供菜单。   在一线城市尚且处于试水阶段之时,三四线的尝试更多的像是追概念。北京商报记者体验多个当地O2O业务发现,除了服务不完善外,甚至有平台无法使用微信、支付宝等在线支付工具,只能通过现金付款。   教育市场是以创新模式为基础的所有O2O业务共同面临的问题。   山东临沂郯城某美甲店老板表示,自己做的是美甲、美容生意,每天来到店里的顾客很多,在不愁生意甚至店内人手不足的情况下从未想过上门服务。对于小城市生活的消费者,几乎所有被调查者均表示没有上门美甲需求。   北京商报记者 刘佳 王运 王茜 王明杨相关的主题文章: