Social Media Marketing Cases And Situations Involving Legal And Reputation Risk-freyja

SEO In last week’s blog, What Companies Need To Know About The Legal Risks Of Social Media Marketing we introduced some of the risks associated with establishing a business presence via social media platforms. In todays digitally dominated world, businesses who wish to connect with target markets and appear relevant must engage in social media marketing, conversation hosting, and blogging for SEO. While the benefits are limitless, companies ought to be aware of the certain legal risks and additionally, reputation damage that could result from improper use. What can a business do to protect themselves? Organizations need to familiarize themselves with local and federal laws and assess their online risk. Establishing a plan for compliance should be on the top of every business owners to do list in 2013. All employees representing a brand on social media need to be informed of the risks and trained on how to conduct themselves on social media platforms. The following is a condensed listing of popular social marketing strategies that could have legal or reputation damaging consequences for businesses. Legalities surrounding Contests, Sweepstakes and Lotteries Its no secret that consumers love free product! Sweepstakes and Contests have become widely popular social media marketing tools. Businesses need be familiar with the statues surrounding these types of giveaways and ensure compliance with all laws in the U.S. and in Canada, Europe and any other countries that may apply. Laws concerning lotteries are tightly regulated and require legal advisement. Social Media Examiner has an interesting article on Social Media Promotions and the Law, including possible tax implications for businesses. Defamation – Editing of existing content Bloggers frequently become content curators, sharing interesting information they find elsewhere online. In 2010, a court decided that journalists, including bloggers can be sued for defamation if they edit content so that it no longer depicts the original message accurately. Defamation lawsuits have been filed over video clips that were edited to present the content in a misleading context. Visit Lexology.com to learn more on these cases. Social Media Campaigns gone wrong KitchenAid suffered serious reputation damage, including boycotts, after a representative posted a tasteless Twitter post regarding President Obamas Grandmother. The company did the best it could, removing the post quickly and issuing an apology, but the damage was done as many followers expressed their negative feelings about the comment and threatened boycotts. Snickers opened itself up to investigation by British officials when it launched a campaign on Twitter involving celebrities being paid to post pictures of themselves eating Snickers bars. The brand was not found guilty of wrongdoing but was investigated for non-compliance with the endorsement guidelines of UKs Office of Fair Trading.These are just two of the 11 social media campaigns gone wrong recently highlighted in Mashables11 Biggest Social Media Disasters of 2012. To speak with an expert regarding your companys exposure, Contact Us. For independent consultants and attorneys interested in becoming a certified socially legal auditor (SLA), Click Here to learn about our upcoming Atlanta training session. Source: http://avaxusa.com/social-media-marketing-cases-and-situations-involving-legal-and-reputation-risk/ 相关的主题文章: